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Google - Everything You Ned to Know About Buying Google Stock

Google is probably a piece of technology that we all use every day in some way. But what about the workings of the company? Does the search engine giant make for a compelling investment case? In recent months, it has made strong gains in price on the stock market, but is it worth investing in now? Is it still a good buy?

Here, we look to answer those questions so that you can ascertain whether buying Google share is a good fit for your portfolio and investment objectives. Remember, all investments can rise as well as fall and all investments made should be done with your own risk profile in mind.

What is Google?

The likelihood is that you already know a fair bit about Google or are at least aware of what the company offers. Starting life as a search engine for customers to find websites, it has broadened its products to include maps, web services and cloud storage. Owned by Alphabet, it is listed on the Nasdaq and has a market cap of $1.59 trillion. Alphabet owns many other subsidiaries, with Google being the largest of its collection.

Why the Big Fuss About Google?

Google and its parent company have long been forerunners in the tech and internet world, but is that really enough to justify the 14% jump in stock price it enjoyed in the month of April 2021 alone? While that will always remain to be seen by what the long term average price is, Google and Alphabet have got a history of making astute business decisions as well as pushing the boundaries of what tech companies can do.

That being said, not everything it does turns to gold. Recently, in January 2021, Loon LLC, a subsidiary of Alphabet announced it was closing down. The company had been attempting to establish an aerial wireless network by using balloons in the sky that were flying at a height of 11 to 16 miles above ground. The company ultimately announced its dissolution as its product was no longer commercially viable.

Why Has it Performed Well?

While Loon LLC may have been one of Alphabet’s failures, the rest of the company arguably continues to do well. Its internal structure makes it well placed to be a dynamic company which can purchase smaller tech companies so that Google can profit from the advancements in technology made outside of its umbrella company.

Plus, recently, market conditions have been prime for Alphabet to do well. While in the initial stages of the COVID19 restrictions in March 2020, the stock price dipped, it picked up in a sharp V shaped recovery almost immediately. Perhaps this is unsurprising given how the globe turned increasingly to technology to stay connected to one another for both social and business reasons.

And now, over a year on from the initial outbreak, Alphabet is benefitting from the economic stimulus that the Fed and the US Government are implementing. The eye water $2.3 trillion infrastructure bill and an improving jobs market all points to the GDP of the USA doing well. And, when coupled with a largely successful vaccination programme, Alphabet shares are consequently doing better as its advertising revenues have always been seen to be linked to the growth of the economy.

Its challenges however may be how it continues to do as life starts to return a little to normal for parts of the globe. While there will be no mass return to work, people will take advantage of a relaxation of pandemic restrictions and look to socialise with one another again.

That being said, Alphabet’s success has always been dependent on its ability to enhance people’s lives - in the house or out and about. If it can continue to do that, and in a meaningful way before any competitors, it may well continue to see its stock price grow.

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